One of the key functions of leadership could be said to be the creation, management, and sometimes even the destruction of organization culture. This program will enable you to understand what organization culture is and how a successful leader or manager can use it to manage and motivate people in the organization. You will recognize the diverse cultures of organizations and how they operate.You will appraise analytical and theoretical perspectives on the complexity of the management of change as it relates to your work organization. You will identify the practices, work activities and ‘taken for granted’ ideas that occur in media organizations, and consider managerial strategies in relation to these. Finally, you will develop an intellectual framework to inform both reflections on leader and manager processes in your own organization and also personal choices about how to act in the situations you encounter.